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Scentbird Delivers New Strawberry Shortcake Fragrance Collection

Key notes include strawberry jam, wild strawberries, bergamot zest, shortcake and whipped cream.

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By: Lianna Albrizio

Associate Editor

Scentbird is flocking with WildBrain’s Strawberry Shortcake to deliver an exclusive fragrance collection. The launch from the online subscription service celebrates a new line of high-end perfumes together with the iconic character’s 45-year history, “blending the charm of nostalgia with the sophistication of modern luxury,” per marketers. The scent was developed with the Smell the Taste technique, which translates a freshly baked strawberry shortcake into scent form, while the EmotiWaves ...

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